IF NOT NOW
If Not Now was our first large scale public funded project. Between 2014-16, Project Caboodle collaborated with a charity called Contact The Elderly (now ReEngage) to produce a mixed media UK wide project. Following some camera building activities, we went on the road touring the UK to take photographs and audio record elderly members of the charity about the impacts of living in social isolation.
Following this, we made another trip across the UK to exhibit and promote the importance of offering your elderly neighbours a social connection. The project was initially funded by Waltham Forest Art Grant and followed by an Arts Council England grant.
We worked with Studio Theolin and designer Sean Feehan alongside the charity ReEngage who support socially isolated elderly people, and our printing partners Metro to create a series of prints for a touring exhibition, project specific website, blog, newspaper and book.
To ensure the work was experienced by a wider audience, it was exhibited at a variety of venues such as St Paul’s Cathedral, Houses of Parliament, National Museums of Scotland through to small community centres, local library’s, and a conference at the British Society of Gerontology at Newcastle University where the work was presented to a group of researchers working within social isolation and mental health.
We are all extremely proud of this project as it has been attributed to the charity reporting an increase in volunteer and sponsorship and resulted in regional policy changes to protect and support people living in isolation.
If Not Now Exhibition Locations:
House of Commons December 10 & December 15, 2014
The Mill, December 10-15, 2015
Vestry House Museum, April 13 - May 17
Walthamstow Library, May 28 & July 24
National Museum of Scotland May 29 - June 15, 2015
Studio 338 , June 20-30, 2015
Newcastle University, June 28, 2015
Manchester Central Library, July 1-7
Brighton Library September 6 - 13, 2015
Blackburn Is Open, October 1 - Oct 10, 2015
Skinners Hall December 2 - October 29 , 2015
St Paul's Cathedral, September 29th , 2015
Loneliness and isolation are issues that busy people hide from, turn a blind eye to, we shut the curtains, close the door. Ignore. We are too occupied with our own concerns. Most of us don’t know our neighbours these days, certainly those of us in busy urban locations, stacked in our flats or squashed in expensive, undersized houses. We tuck our humanity under the doormat as we scuttle past the front doors and windows in our street as we journey from home to work, work to home on a never-ending shuttle.
We know loneliness is out there all around us centre stage in the time-rich lives of people who are elderly and vulnerable. Loneliness hides behind closed doors controlling lives and triggers a raft of problems for those affected by isolation. We sometimes catch a glimpse behind the smiles and the keen hello’s that mask the reality lived. We also know that loneliness could find us one day too. It could be lurking ready to pounce, dormant in our present waiting for our futures. One day in our fractured society we too could be lonely, invisible or forgotten when the kids have gone and the job has finished and the clock goes a little slower.
Contact the Elderly is trying to do something about this debilitating issue and bring some company into lives that are hungry for contact and engagement with others. The charity is asking us to think about those around us and confront the growing issue of social isolation in the lives of many elderly people whose family networks have been torn apart by the realities of modern Britain. The issues that drive charities are often shaming of society. They need to pelt publics with emotion, twist heads to look at the issue(s) that they care so deeply about.
Excerpt taken from the book: ‘Not Lonely, Not forgotten, Photographed’' by Helen James, Photography Historian and Writer